About ShopWell

Everyone wants to eat healthier, but who has time to sort through all the confusing and conflicting claims to understand what foods are best? And, is what's best for you the same as what's best for me when I might have a peanut allergy, and you might be seeking high sources of protein?

ShopWell empowers people to make better decisions about the food they eat. Why? Because shoppers who know the facts make better choices. Yet understanding what's right for you is difficult in a complex world where few tools exist to help you understand your choices in a simple, practical way. From this realization, ShopWell was born.

ShopWell is a free website and mobile app that scores foods on how well they meet your unique needs. With easy-to-understand nutrition information and personalized food scores, ShopWell gives you easy tools to find better products for you and your family. We take the work out of reading nutrition labels so that you can focus on buying what you want as quickly as possible. We help you shop smarter so that you can eat better.

This site is for you. Explore, learn, and send us feedback to let us know what you think.


Use Your Grocery List to Improve Your Health - Video About ShopWell


How We Score Foods

ShopWell takes the legwork out of deciphering nutrition labels by providing you with a single score for the food products that interest you, based on your unique needs. Specifically, the ShopWell scoring system assesses a product based on your age range, gender, and how well the product meets your ingredient and nutrition preferences.

ShopWell generates scores for food products based on information provided on the food label. The score takes into account the nutrition information on the Nutrition Facts and the Ingredients list and factors in how the nutrients impact overall health and the prevention of major chronic diseases including obesity, heart disease, high blood pressure, and impaired blood sugar control. How ShopWell defines a healthy diet is based on the United States Department of Agriculture Dietary Guidelines, the Institute of Medicine recommendations for nutrient intake daily, professional associations' diet recommendations, peer-reviewed scientific research, and the expertise of a panel of registered dietitians. We strive to deliver the most current, accurate, and personalized evaluations of food products.

The score highlights the overall nutrient density of a food. Nutrients that have a positive impact on health and disease prevention including: fiber, protein, calcium, vitamin A, vitamin C and iron weigh favorably on the overall score. Nutrients that have a more negative impact on health and chronic disease management such as saturated fat, trans fat, sodium, and added sugar will lower the overall score. Other factors, such as whole versus processed food, are included in the scoring with the goal to help users achieve a healthy and balanced diet. The score is personalized based on the user's specific needs when the user selects their Wants and Don't Wants as they create a profile on ShopWell.

These personalized scores range from 0-100 and are bucketed into three categories: Green scores (between 70-100) are a strong match for you, so are typically okay to eat in normal portions. Yellow scores (40-69) are a medium match for you, so you should read the labels carefully. Red scores (0-39) are a weak match for you, so should only be eaten occasionally in small portions. A warning hand and/or a zero score will appear for foods that contain an allergen you indicated in your profile, so avoid these foods. These scores are meant as guidelines. Although we follow strict quality assurance practices, please exercise caution if you have concerns or do have a serious food-related condition.


USDA MyPlate Guidelines

The USDA MyPlate is a great model to visualize how to plan out a meal that is balanced and healthy. The MyPlate model and the USDA Dietary Guidelines encourage choosing nutrient-dense foods from each of the food groups: fruits, vegetables, protein, grains, and dairy for the plate to meet the nutrient needs for the day. ShopWell supports the mission of the USDA and MyPlate. The more nutrient-dense foods have a higher score and are given the green light to be consumed on a daily basis.

ShopWell helps users interpret the Nutrition Facts panel by highlighting beneficial nutrients like calcium and fiber in green green. It also highlights nutrients that should be avoided in in red red or limited or consumed in smaller amounts in yellow yellow, like sodium and saturated fats, based on the nutrients impact on diet and health.


Contact Us

Media Inquiries - If you are a member of the media, please email us at press@shopwell.com.

General Feedback - We encourage you to participate in our Feedback forums should you have any thoughts on products we're missing, features you'd love to see or anything else we can do to improve the site. The forums are open to community participation so that in addition to adding your own feedback, you can also comment and vote on what other users have proposed. We actively check the forums and aim to respond to feedback and suggestions in a timely manner.

Other Topics - Please feel free to email us at support@shopwell.com.

We look forward to hearing from you!


Link to Us

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Link to ShopWell