Empowering people to make better decisions about the food they eat.

Hi there, we're ShopWell.

We want to help consumers make better decisions about the food they eat. Why? Because shoppers who know the facts make better choices. But, knowing what's right for you and your family's health needs is still too difficult - with all the conflicting advice

From this realization, ShopWell was born.

Everyone wants to eat healthier, but who has time to sort through all the confusing and conflicting claims to understand what foods are best?
ShopWell is a free website and iPhone/Android app that scores foods on how well they meet your unique needs. With easy-to-understand nutrition information and personalized food scores, ShopWell gives you easy tools to find better products for you and your family.

How We Score Foods
Shopwell simplifies shopping for groceries by giving a score to the foods you love based on your unique health needs.
ShopWell scoring system assesses a product based on your age, gender, and how well the product meets your ingredient and nutrition preferences. These personalized scores range from 0-100 and are split into three categories:
Cart
88
Green Score (70-100)
A strong match for you, so are okay to eat in normal portions.
50
Yellow Score (40-69)
A medium match for you, so you should read the labels carefully.
23
Red Scores (0-39)
A weak match for you, and should only be eaten occasionally in small portions.
Stop
Warning Hand
Foods that contain an allergen you indicated in your profile, so avoid these foods.
These scores are meant as guidelines. Although we follow strict quality assurance practices, exercise caution if you have concerns or have a serious food-related condition.

Meet the Team
The ShopWell team is responsible for managing the product data, researching the latest nutrition information and making the world a better place to eat.
Elliott Grant, PhD
Elliott Grant, PhD
Chief Executive Officer
Rhishi Pethe
Rhishi Pethe
Head of Product
Samantha Fein
Samantha Fein
VP Marketing
Dave Flick
Dave Flick
Director of Engineering R&D
Shyam Ashok
Shyam Ashok
Senior iOS Developer
John Gifford
John Gifford
Android & Web Developer
We're Hiring!
We're Hiring!
Browse Career Page
ShopWell's Dietetic Advisory Board
Dr. Michelle Mudge-Riley
Dr. Michelle Mudge-Riley
Physicians Helping Physicians Founder and DocRD. Focusing on Improving health through evidence based nutrition
Sheryl Lozicki
Sheryl Lozicki
Renowned television and social media dietitian with a focus on corporate wellness
Ilene Cohen
Ilene Cohen
Nationally recognized Registered Dietitian Nutritionist, Certified Diabetes Educator
Stephanie Saullo
Stephanie Saullo
Adjunct prof. at Johnson & Wales and George Washington University focusing on performance and sports nutrition
Barbara J. Ivens
Barbara J. Ivens
Food industry leader in education and outreach. Past Chair of the Academy of Nutrition and Dietetics Foundation
Alicia Jerome
Alicia Jerome
Award winning corporate dietitian for Market Streets Grocery and Dallas Dietetic Association President.
Kristen Smith
Kristen Smith
Nationally recognized leader in nutrition communications focusing on weight management & diabetes
Allison Knott
Allison Knott
Nutrition communications expert and Chattanooga Academy of Nutrition and Dietetics President.
Rebecca McConville
Rebecca McConville
Licensed/registered dietitian and certified sports specialist focused on working with athletes that struggles with eating disorders.

People are Talking!
ShopWell has been featured numerous times by these fine publications and more.

Our Investors
We’re proud to be backed by some of the world’s leading investors in food and technology.
Investors
Investors
Investors
Healthy eating made simple with a personal nutrition expert in your pocket.
Take control of your health with free expert recommendations from ShopWell's Registered Dieticians.
Download Free on the App Store Download Free on Google Play